We recently announced that AdSense would start allowing Google-certified ad networks to bid for your display ad space in order to help you find new ways to generate revenue. You may have seen today's post by Neal Mohan on the Official Google Blog announcing the new DoubleClick Ad Exchange, and we'd like to take a moment to let you know how these two announcements fit together.
The Google-certified ad network capability is powered by the DoubleClick Ad Exchange that we announced today. Certified ad networks are Ad Exchange participants who have gone through an additional certification process in order to be able to to bid for your ad space through AdSense. We call this feature "yield management", because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it's Google or another certified party who can offer you the highest bid.
You don't need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site.
Opening AdSense to certified Ad Exchange participants means that more advertisers will be able to bid on your ad space. We believe this will ultimately help you earn more revenue for your sites.
Australian and New Zealand publishers: Register for an upcoming webinar
If you've ever argued over where the pavlova was first invented and are currently enjoying the first signs of spring, the Australia and New Zealand AdSense team is holding a webinar specifically for you! We'll be presenting our techniques for improving your AdSense for content performance, as well as handy tips on making your AdSense implementation more user-friendly.We'll be running two free sessions that you can choose between; both are exactly the same and will run for approximately one hour. Register for the one you'd like to attend by visiting one of the links below -- even if you're not located in Australia or New Zealand, you're still welcome to register!
- Webinar Option 1: 12.00pm AEST Monday 21st of September 2009 (GMT +10:00)
- Webinar Option 2: 5.30pm AEST Tuesday 22nd of September 2009 (GMT +10:00)
If you're new to webinars (or web seminars), they're online meetings that you can attend using any computer with an internet connection and speakers or a headset. This Help Center entry will provide further details about what you'll need to participate. You'll also have the chance to ask questions based on the presentation through the interactive chat panel. Here are a few more details about next week's webinars.
- Presenters:
- Victoria, Mel, and Disha from the Sydney-based AdSense Team
- Content:
- Introduction - The Google Australia & New Zealand AdSense Team
- Google AdSense – AdSense for content optimisation
- Ad Formats – Opting in to image and text
- Placement – Position and size
- Design – Colours and borders
- Google Custom Search Engine - Best practices
- Working with Google - AdSense account essentials
- We'll also be showcasing some real-life examples of how other publishers have optimised their AdSense implementation.